Colt 45 was not only a strong beer for fun, but one that would be shared amongst trusted friends, within one’s support system – with the brand acting as the excuse to get together and share fun memories.
Colt 45 is a symbol of the close and deep bond that ties a band of brothers together. ‘What happens in bro time stays in bro time’. Colt 45 unites the group together, giving a stamp to their identity as a barkada. When they drink Colt 45, they know they are with their ‘bros’, be it guys or girls.