Case Studies
Tribo
From observation of the Sao Paulo landscape came the inspiration for Tribo das Palavras (Word Tribe) – a game created in the classroom and released by Estrela, one of best-established toy manufacturers in Brazil.
This game, which addresses urban tribes in the metropolis, had its rules and characters created – then illustrated by Bruno Okada. It was shown at the 2009 Spielwarenmesse International Toy Fair, the largest international trade fair in the area, in Nuremberg, Germany. It also won the 4th Toy Design Competition, run by Editora Espaco Palavra.
The result? The tribes on a board game.
From conception to store shelves, an internationally-recognized game.