Case Studies

Senac

Held since 1993, Senac Fashion Information is one of the most prestigious events on the Brazilian fashion industry calendar. In two editions per year, the event precisely focuses on the next season’s collections for fashion professionals and businesspeople.

“The Earth is blue” – a quote from Yuri Gagarin – was the inspiration for the creation and development of the visual identity for the summer 2011 event. Fluid and organic shapes, bright colors and textures were carefully chosen to represent our biodiversity – without leaving out fashion!