A complete place branding project was developed for Sao Paulo, one of the largest cities in the world.
In a greater challenge, the diversity in Sao Paulo had to be translated into a strong design. A visual identity system that took into account every possible interaction and application of the brand. The main objective was to promote Sao Paulo as a unique destination full of opportunities, services, and culture. A proposal to enhance its identity, adding confidence and credibility to all its messages. A reflection on a brand’s possibilities.
The result? A strong brand for SP.
Identity is not only about expressing the here and now of a city. It is to project how it wants to be seen tomorrow.