Case Studies

Natura

A leader of the Ecuadorian fruit juice market, Natura is brand owned by Nestlé, the world’s largest food company.

After the repositioning of its brand, new packaging had to be developed in order to convey to consumers the new essence of Natura. So, after a thorough study of the Ecuadorian and global beverage market, a new visual identity for the Natura line was created – inspired by the tropical rainforest and the product’s main attribute, its refreshing quality.